Materials
Datasets
Anonymised teaching extracts. Fictional brands. Plausible Nigerian commercial ranges. Not a census of any real firm. Download and load with `read_csv()`.
- lbs-exec-survey.csv
LBS executive cohort survey
All · 48 rows · used in thinking
- sku-descriptions.csv
National grocer SKU descriptions
FMCG · 220 rows · used in tidy-data
- breakfast-panel.csv
Breakfast panel: oats vs instant
FMCG · 128 rows · used in quant-vis
- nps-by-channel.csv
Retail bank NPS by channel
Banking · 240 rows · used in quant-vis
- voc-complaints.csv
Voice-of-customer complaint log
Marketing · HR · 180 rows · used in qual-vis
- macro-correlations.csv
Macro and bank P&L correlations
Economics · Banking · 36 rows · used in headlines
- brand-mentions.csv
Brand mentions on X (anonymised)
Marketing · 400 rows · used in market-intel
- supplier-otif.csv
Supplier OTIF and lead time
Supply chain · 96 rows · used in your-brief
- hr-attrition.csv
Attrition, tenure and engagement
HR · 64 rows · used in your-brief
- campaign-roas.csv
Campaign ROAS by channel
Marketing · 48 rows · used in your-brief